The idea was never to try to supplant retail, "said by the head of Fit Custom Shirts. Sometimes you need a dress shirt, and at that time, The Head said approvingly, "you can get it now "

But what about those times when you have a desire not to wear the same thing that 10,000 men of other doors. Or when you wish you could have the fabric, collar, pockets and lining you've ever wanted - not which some fashion buyers chose for this season. What if you could design your own shirt and hang it in your closet at about the same price as mass-produced button-down?

"The value proposition of personalization in retail prices has been a cornerstone of our business from the beginning," The Head said by phone from Canada, where Fit Custom Shirts are sewn to customer specifications and delivered anywhere worldwide in four weeks. But Fit Custom Shirts Web-based startups in Toronto offers something other than the loan-by-step "emotional value proposition: how something is expressive."

"People really like a shirt of Fit Custom Shirts because they can say," I had a vital role in creating this"

After delivering over 100,000 custom shirts to variety of customers in past ten years. The demand for the company dress shirt made its debut at www.fitcustomshirts.com, The head of Fit Custom Shirts have joined a movement but limited increasing co-creation that uses the Internet to inform consumers have a hand in manufacturing the products they buy.There are online competitors selling shirts design itself, while Brooks Brothers is a leading retailer that offers the service on its website.

"We focused on the bootstrap very thin," said By The Head of Fit Custom Shirts, who says the company has sold more than 100,000 shirts. Recently, he saw a big bump in traffic, with orders from about 10 shirts per day.

The whole process takes 10 minutes to design your Dress Shirt. With all the creations and fitting, the shirt cost $ 47 at Fit Custom Shirts, the most fundamental, low-cost model.

www.fitcustomshirts.com