A decent looking web site is an important part of online business. A well designed website that is easy to navigate is an essential part of a successful online business. There are a number of different ways to design a web site depending on what you are trying to market.

The first type of web site that I am going to discuss is the micro site. The micro site is a single page site that is focused on the sale of one product or service. The micro site is a very cost effective way to market a service or product, and the page can be optimized just for that task. The work involved to promote a micro site is a lot less in terms of seo (search engine optimization)..

If you want to sell a certain product then a micro site is the way to go. The micro site can be solely focused on the service or product that you offer. Trying to fill a large site with content can be a bit of a task, but filling one page is pretty easy. A few images and the site is full.

Affiliate marketers use micro sites. Affiliate marketing for those who don't know is the practice of selling other peoples products from your site by referring the customer to the sellers site. If the customer buys the product you get a commission.

The design and theme of your site is important, no one will buy from a site that looks terrible. There are a lot of bogus web sites out there, trying to con people out of there hard earned money. When you design a site, make it look good and inspire the customer to buy. Sell in context, don't try the hard sell, write a good review on you service or product and let the customer decide. Another good tip is to do a bit of research on the product your selling, as you will come across as an authority on the subject. It is a lot easier to sell something that you know about.

Published at www.liverpoolfchk.com